Google analytics test-Examen de google analytics

Me gustaría mostrar el examen que podéis encontrar en el “Analytics academy”. Algunas preguntas del test de google analytics pueden que sean estas.Yo he recopilado las preguntas y las he ordenado, así se os hará mas fácil para el estudio, además podéis utilizarlo a la hora de hacer el Examen o test de google analytics. De todas formas es aconsejable ir al analytics academy y ver los vídeos, así se podrá obtener un mejor entendimiento de las preguntas ya que no merece la pena estudiartelas de memoria sin comprender el verdadero funcionamiento de la herramienta.

1-Which of the following reporting tools would you use to show the dimension “city” next to the dimension “source” in a report?

Date comparison

Table filter

Table sort

Plot rows

Primary dimension

Secondary dimension

Pie chart

Pivot table

2-Which of the following reporting tools would you use to show two rows of data on the same graph?

Date comparison

Table filter

Table sort

Plot rows

Primary dimension

Secondary dimension

Pie chart

Pivot table

3-Which of the following reporting tools would you use to exclude any rows of a report with fewer than 50 visits?

Date comparison

Table filter

Table sort

Plot rows

Primary dimension

Secondary dimension

Pie chart

Pivot table

4-Which of the following reporting tools would you use to show two date ranges on the same graph?

Date comparison

Table filter

Table sort

Plot rows

Primary dimension

Secondary dimension

Pie chart

Pivot table

5-Which of the following Audience reports would you use to determine whether first-time site visitors or repeat site visitors spend more time on your site on average?

Location reports

Language

Frequency & Recency reports

New vs. Returning reports

Engagement reports

Browser & OS reports

Mobile reports

6-Which of the following Audience reports would you use to see how your site performance differs between desktop, smartphone and tablet users?

Location reports

Language

Frequency & Recency reports

New vs. Returning reports

Engagement reports

Browser & OS reports

Mobile reports

7-Which of the following Audience reports would you use to see how often users return to your site?

Location reports

Language

Frequency & Recency reports

New vs. Returning reports

Engagement reports

Browser & OS reports

Mobile reports

8-To see your goal conversion rate for all of your site traffic reported by just the dimension “Medium” in the Acquisition reports you can:Check all that apply.

Change the primary dimension in the Channel report to “Medium” and use the “Summary” metric group or one of the “Goal Set” metric groups

Change the primary dimension in the All Traffic report to “Medium” and use the “Summary” metric group or one of the “Goal Set” metric groups

Change the primary dimension in the Campaigns report to “Medium” and use the “Summary” metric group or one of the “Goal Set” metric groups

None of these. You can only see the the goal conversion rate in the Conversions reports.

9-Which of the following types of traffic will show in the “Campaigns” report?Check all that apply

Visits from Google Adwords campaigns that have autotagging enabled

Visits from Google AdWords campaigns that have autotagging disabled and no manual campaign tagging

Visits from all links tagged with the parameter utm_medium=cpc

Visits from all links tagged with the utm_campaign parameter

10-True or False. It is possible to customize the default channels in the Channels report and create your own custom channels from scratch.

True

False

11-Which of the following Google Analytics dimensions are only available for AdWords traffic?Check all that apply.

Medium

Matched Search Query

Query Match Type

Placement Domain

Source

Keyword Position

Campaign

12-Which of the following AdWords reports would you use to investigate whether you should modify your bidding during certain hours of the day to optimize conversions?d

Campaigns

AdWords Keywords

Matched Search Queries

Day Parts

Destination URLs

Placements

Keyword Positions

13-Which of the following are possible ways to view the dimension “Ad Content” in your Google Analytics AdWords reports? Check all that apply. bcd

Switch the primary dimension in the AdWords Campaigns report to “Ad Content”

Switch the primary dimension in the AdWords Keywords report to “Ad Content”

Add “Ad Content” to the Campaigns report as a secondary dimension

Add “Ad Content” to the Placements report as a secondary dimension

14-Which of the following Behavior reports would you use to identify the pages of your site that have the highest bounce rate as the first page of a user’s visit?

All Pages

Content Drilldown

Landing Pages

Exit Pages

Site Speed

Site Search

Events

15-Which of the following Behavior reports could you use to find new keyword ideas for your search advertising campaigns?

All Pages

Content Drilldown

Landing Pages

Exit Pages

Site Speed

Site Search

Events

16-In order to see data in the Events reports, which of the following must you do in addition to implementing the standard Google Analytics tracking code on your site?

Set up Event Tracking on the Account settings page and specify which types of events you want to track

Set up Event Tracking on the Property settings page and specify which types of events you want to track

Add additional Event Tracking code to each action on your site that you want Google Analytics to track as an event

None of the above. Events are automatically tracked with the standard Google Analytics tracking code.

17-The Site Search reports show:

how visitors search your site

traffic coming from search engines

traffic coming from Google organic search

traffic coming from Google paid search

18-Which of the following are required to create a Custom Report?

Check all that apply.

A report title must be entered

Multiple report tabs must be created

Multiple metric groups must be created

At least one metric must be added

At least one dimension must be added

A report filter must be applied

19-True or False. Custom Reports will only display data for the date range selected at the time the report is created.

True

False

20-True or False. The date range set for a Dashboard doesn’t apply to Real-Time widgets since they only show data for current active users, not historical data.

True

False

21-Which of the following are required in order to see data for each page of a three-page conversion process in the Goal Flow report?

Check all that apply.

You must have Ecommerce reporting implemented.

You must set up a Goal for the conversion.

You must set up each of the three pages as a funnel step in the Goal settings.

None of the above. Goal Flow reports are automatically populated with data about your conversion processes.

22-Which of the following questions can be answered using the Goal Flow report?

Check all that apply.

Are there a lot of unexpected exits from a step in the middle of my conversion funnel?

Do visitors usually start my conversion process from the first step or somewhere in the middle?

Is there a place in my funnel where traffic loops back to the beginning of the conversion process to start over?

Are there any steps in my conversion funnel that don’t perform well on mobile devices compared to desktop devices?

23-Which of the following steps must be completed in order to collect ecommerce data in Google Analytics? Check all that apply.

Enable Ecommerce tracking in the Ecommerce Settings for a view

Create a Goal for the “thank you” page of the checkout process

Add the Ecommerce tracking code to your site or application

Create a funnel for the shopping cart checkout process

24-Which of the following questions could you answer with the Ecommerce reports? Check all that apply.

Which product category brings in the most revenue for my business?

What are the ten most frequently purchased products on my site?

What products did a visitor purchase together in the same transaction?

What is the average order value of the transactions placed on my site?

25-True or False. In order to see data in the Multi-Channel Funnels reports you must first implement Goals or Ecommerce.

True

False

26-Which of the following Multi-Channel Funnels reports would you use to see the most common sequences of marketing touch points that lead to conversions on your site or app?

Assisted Conversions

Top Conversion Paths

Time Lag

Path Length

27-In the Linear attribution model:

the last touchpoint would receive 100% of the credit for the conversion

the first touchpoint would receive 100% of the credit for the conversion

each touchpoint in the conversion path would share equal credit for the conversion

the touchpoints closest in time to the conversion get most of the credit

28-Which of the following attribution models would be useful to analyze ads and campaigns that are designed to create initial awareness about a brand?

Last Interaction model

First Interaction model

Linear model

Last Non-Direct Click model

29-Why might you see a search engine name appear in the results for your Referring 

Sites report (e.g. “google com”)? 

Someone was referred to your site via a search result page, but the keyword was not

captured

Someone was referred to your site via a link on a personalized search engine page

such as Google

30-Which of the following is true about Visit Duration? 

Visit Duration categorizes visits according to the amount of time spent on the site.

Visit Duration is the same metric as Avg. Time on Site.

31-What should always be the first step of creating a measurement plan?

Setting up Google Analytics goals

Determining what segments you want to use for analysis

Choosing the KPIs that you’ll use to assess your performance

Outlining your digital strategies and tactics

Defining your overall business objective

32-True or False: Your key performance indicators (KPIs) are automatically tracked as Goals in Google Analytics.

True. No additional implementation is required since Goals are tracked automatically.

False. You must set up your goals once you identify the KPIs you want to track.

33-In Google Analytics, “attribution” most commonly refers to:

Assigning which conversions should be tracked for your site or mobile app

Assigning which marketing channels get credit for conversions

Assigning the value of an ecommerce purchase

Assigning which property you want to collect data in for each of your websites and apps

34-Which of the following are metrics? Check all that apply.

Site Search Term

Source

Avg. Time on Page

Goal Conversion Rate

35-Which of the following are dimensions?

Check all that apply.

Medium

Event Category

Bounce Rate

Ad Content

36-By default, when does a user’s session (or “visit”) end according to Google Analytics?

After 30 minutes, regardless of how active the user is on your website

The session ends once the user opens another window in the browser

The session ends once the user is inactive for 30 minutes or more

Immediately when the user closes the browser

37-Which of the following Google Analytics tools would you use to permanently exclude website traffic from your internal employees from your reports?

A filter in a standard report that you apply after the data is processed

A filter in a Custom Report that you apply after the data is processed

The Plot Rows feature that you apply after the data is processed to show internal employee traffic versus customer traffic

A filter that you create in the Admin settings and apply to your report view

38- True or False. If you make a mistake implementing a filter you can always correct it by fixing the filter and reprocessing the historical data.

True

False

39-Which of the following is NOT a standard Google Analytics campaign variable?

utm_adgroup

utm_source

utm_term

utm_content

40-Which of the following traffic source / medium combinations would NOT be detected by Google Analytics automatically and would require manual tagging for customization?

google / organic

nytimes.com / display

wikipedia.com / referral

direct / (none)

bing.com / organic

41-What do you need to do to track interactions that happen within a page of your website, like downloading a PDF, or clicking “play” and “stop” on an embedded video player?

Nothing. These interactions are automatically tracked by Google Analytics.

Have a developer implement Event Tracking code for each interaction you want to track.

Adjust your account settings to indicate which interactions should be tracked.

Use campaign link tagging to identify users who complete particular interactions on your site.

42-Add campaign link tags to the URL http://www.mysite.com/home so that traffic to the link would show in the All Traffic report as “coupon / email” and in the Campaigns report as “springsale”. Enter the tagged URL here.

http://www.mysite.com/home?utm_source=coupon&utm_medium=email&utm_campaign=springsale

43-You own three different websites that operate independently but are all a part of the same company. Which of the following is the best way to set up your Google Analytics account for these sites?

Create three different accounts, one for each website, so that no account settings overlap for the sites.

Create three different properties, one for each website, so that each site has its own unique tracking code.

Create three different views under the same property (one for each website) so that the data for all three sites is aggregated in your reports.

None of these options will work.

44-Which of the pages below would match a goal with the following settings: Destination begins with /orderconfirmed.Check all that apply.

www.mystore.com/orderconfirmed.html

www.mystore.com/shirts/orderconfirmed.html

www.mystore.com/orderconfirmed/shirts.html

www.mystore.com/orderconfirmed.html?id=153

45-Which of the following are reasons to implement Ecommerce tracking in addition to Goals? Check all that apply.

To see which campaigns lead to the sale of particular products

To monetize goals such as newsletter sign-ups

To track revenue generated by the website

To enable an online payment system

46-A user visits your website and subscribes to your newsletter, which you are tracking as a Goal. The user’s colleague then immediately subscribes to the same newsletter using the same computer and browser. How many conversions will be recorded in Google Analytics?

0

1

2

47-Within a 30-day period a user visits your website first from a social media ad, then from a banner ad on a news site, and then from a paid search ad. On the final visit the user submits a “Contact” form that you track as a Goal conversion. Which of the following statements are true about how the user’s activity will be reported?

Check all that apply.

The social media ad will get all the credit for the conversion because it was the first source that brought the user to your site.

The social media ad and the banner ad will be given credit in the Multi-Channel Funnels reports as “assisting interactions.”

In the All Traffic report all three traffic sources will get credit for the conversion.

In the All Traffic report only the paid search ad will get credit for the conversion.

48-You have been asked to find opportunities to increase the number of users who complete the three-step account sign-up process on your site. Which of the three following analyses would be most useful for your investigation?

Choose three.

Using the All Traffic report to identify which traffic sources have the highest conversion rate.

Using the Landing Pages report to identify which landing pages have the highest conversion rate.

Using the All Pages report to identify which pages have the most pageviews.

Using the Goal Flow report to identify which of the three steps has the highest drop-off rate.

49-Which of the following reports allows you to identify the terms visitors use to conduct searches within your site?

Check all that apply.

Keyword report

Site Search report

Matched Search Queries report

Search Engine Optimization report

50-You want to create a report in Google Analytics that shows you the Visits and Ecommerce Conversion Rate broken out by both the dimensions Medium and City. How could you create this report? Check all that apply.

Adjust the primary dimension of the Locations report to “City” and add a secondary dimension of “Medium.” Then switch the metric group to “Ecommerce.”

Adjust the primary dimension of the All Traffic report to “Medium” and add a secondary dimension of “City.” Then switch the metric group to “Ecommerce.”

Create a Custom Report with the dimensions “Medium” and “City” and the metrics “Visits” and “Ecommerce Conversion Rate.”

You can find this data in the default Locations report without adjusting any settings.

It is not possible to create this report in Google Analytics.

51-The demographics and interest category information in Google Analytics comes from

Google Tag Manager

The DoubleClick third-party cookie

Survey data filled out by users

The AdWords first-party cookie

52-Which of the following would help you to determine the conversion value of a paid keyword?

  CPM

CTR

Real-Time

Multi-Channel Funnels

None of these answers

53-Which of the following suggest a poorly performing landing page?

A)  Bounce Rate < 90%

B)  Bounce Rate > 90%

C)  % New Visits < 90%

D)  % New Visits > 90%

E)  None of these answers